Sensitive Guy Design is the "nom de plume" if you will, of Brian Freeman
A seasoned art director, designer and renaissance man with a passion for design and extensive experience.
Predominantly in the entertainment industry but, also in life.
SENSITIVE GUY DESIGN 1999-Present
Successfully own and operate my own studio specializing in: conceptual development, art direction, logo, web design and branding
for Entertainment, Mass Media and Communication Clients
Also, provide copywriting, voiceover, original music and supervision services to clients when requested
Clients include: MTV, Oxygen, LOGO, IFC, Nickelodeon, SpikeTV, A&E, USA Network, Sony Music, Armani Exchange, NARM,
Comedy Central, Brooklyn Tattoo, Easy Star Records, Motown Records, RCA Records, Arista Records, Loud Records, The Source Magazine and many others.
Client - Bill, Vice President, Digital Strategy & Business Development, National Assoc. of Recording Merchandisers says: I’ve known and worked with Brian in a professional capacity since 1992 when we both worked at RED. Brian has a keen eye for style above and beyond the printed page. He possesses a passion for great design work. He always meets project deadlines with refreshing designs and professional acumen.”
Client - Stefani, Art Director/Graphic Designer says: “Brian rocks! Smart, funny, talented with an exceptional eye for detail.
I highly recommend Brian if you’re looking for a serious art director/designer.”
WE tv 2014-2015
ASSOCIATE DESIGN DIRECTOR
Conceptualized, developed & executed key art pitches for the network shows which included the development of shot lists for
the photoshoots as well as tagline-copy writing.
Oversaw and managed outside agencies in their execution of key-art & digital creative.
Collaborated on the successful re-brand and re-launch campaign.
Handled the agency overflow by rolling my sleeves up and designing and developing advertising, POP, event signage, out-of-home,
bus clings, phone kiosks, subway postings, wild postings), online assets and promotional materials for network programs such as
The Divide, Marriage Boot Camp Reality Stars, Tamar & Vince, Braxton Family Values, and Kendra on Top.
Assisted in the design and rollout of the MTV digital DTO rebranding.
Designed and built banner campaigns for new programming and new seasons of existing shows.
Designed and built banners for Video Music Awards' Barclay Center displays as well as email blasts and printed collateral.
Retouched key art imagery
A&E NETWORKS 2007-2009
Conceptualized, developed and executed key art pitches for the network
Collaborated on the successful re-brand and re-launch campaign of “The History Channel”
Developed new logos for The History Channel’s sub-channels (Military History, History en Espanol, History International, etc.)
Designed and developed advertising, POP, event signage, out-of-home, (bus clings, phone kiosks, subway postings, wild postings),
online assets and promotional materials, including press kits, for network programs such as: The Cleaner, Hammertime, Ice Road Truckers, and Intervention
Created physical comps to help sell creative concepts to clients
Worked closely with production to ensure that the materials, print and finish were as specified
Made sure the project came within or under budget
Co-Worker - Lisa, Creative Director, A&E Television Networks says: “In my time of working with Brian at A&E Networks,
he continuously executed smart, on brand work for diverse communications. He applies smart and unique thinking
while meeting deadlines.”
SANCTUARY RECORDS GROUP 2006-2007
SR. ART DIRECTOR
Responsibilities included conceptualization, art direction and design of album packaging and related marketing materials
Managed and supervised multiple freelance contractors; ensured aesthetic quality as well as compliance with print requirements
BET NETWORK 2005-2006
SR. ART DIRECTOR
Designed and produced printed materials, branding elements, advertising, POP, and promotional materials
Collaborated with on-air creative team to achieve cohesive design and messaging across all media
VH1 NETWORK 2003-2005
ART DIRECTOR / DESIGNER
Developed, art directed and executed concepts for network key art and tent-pole events; created and contributed to logo design, branding, advertising, POP, event signage, venue décor, set design and promo materials
Illustrated and executed designs for commercial apparel
Responsible for the commission, negotiation, management and art direction of freelance talent (photographers and illustrators)
Oversaw and helped produce photo shoots
Managed team of junior designers, teamed with copywriters, oversaw production and aided in vendor/material sourcing
Collaborated with on-air creative team
Co-Worker - Louis, Director of On Air Creative @ VH1 says: “Here what I love about Brian. He immediately felt comfortable
pitching and made everyone in the room comfortable pitching. A true team player! Great, thoughtful designer and more
important, a great person.”
SONY MUSIC 1994-1999
Gained extensive photo shoot experience through the commission, negotiation, budgeting and management of photographers, stylists and make-up artists for artist packaging and promotional shoots
Oversaw all phases of album and marketing campaign production by coordinating with production managers and vendors
Managed team of in-house graphic/production artists, imaging/retouching staff
Designed album packaging, singles, promotional materials, advertising and POP for Sony Music recording artists and Sony Music corporate, from concept to completion